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	<title>Comments on: How Spotify will end the Loudness Wars &#8211; Ian Shepherd</title>
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	<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/</link>
	<description>Record Producers, Recording Studios, Equipment</description>
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		<title>By: John</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-795</link>
		<dc:creator>John</dc:creator>
		<pubDate>Wed, 02 Feb 2011 13:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-795</guid>
		<description>see if you can connect spotify to facebook and twitter and then have one company controlling everything everyone does... Surely your hunger for world domination is as bad as sony, emi etc. Everyone will hear all of their new music on spotify first? One company at the heart of everything is not good</description>
		<content:encoded><![CDATA[<p>see if you can connect spotify to facebook and twitter and then have one company controlling everything everyone does&#8230; Surely your hunger for world domination is as bad as sony, emi etc. Everyone will hear all of their new music on spotify first? One company at the heart of everything is not good</p>
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		<title>By: Are the Volume Wars Killing Music? Which Side are You On? &#124; Urban Breakz - Music producer blogs &#124; Singer songwriter blogs &#124; Music Resources</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-660</link>
		<dc:creator>Are the Volume Wars Killing Music? Which Side are You On? &#124; Urban Breakz - Music producer blogs &#124; Singer songwriter blogs &#124; Music Resources</dc:creator>
		<pubDate>Fri, 19 Nov 2010 09:41:47 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-660</guid>
		<description>[...] Shepherd of the RecordProduction.com blog describes the strategy: It adjusts the playback level of all songs so you don’t have to keep [...]</description>
		<content:encoded><![CDATA[<p>[...] Shepherd of the RecordProduction.com blog describes the strategy: It adjusts the playback level of all songs so you don’t have to keep [...]</p>
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		<title>By: recordpr</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-648</link>
		<dc:creator>recordpr</dc:creator>
		<pubDate>Mon, 01 Nov 2010 22:50:24 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-648</guid>
		<description>This one is going to run and run!  Great blog Ian, hope to post more from you soon :-)</description>
		<content:encoded><![CDATA[<p>This one is going to run and run!  Great blog Ian, hope to post more from you soon <img src='http://recordproduction.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Ian Shepherd</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-647</link>
		<dc:creator>Ian Shepherd</dc:creator>
		<pubDate>Mon, 01 Nov 2010 22:07:09 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-647</guid>
		<description>No, you&#039;ve missed my point. Check out my blogs, you&#039;ll find I have a pretty solid grasp of the &quot;Loudness Wars&quot; :-) 

Let me try again:

Because making things sound louder removes all the dynamics, when the replay levels are equalised, more dynamic material will sound better. Spotify and others equalise the replay loudness by default. 

So the fact that the damage can&#039;t be undone is the whole *point* - squashed &quot;loudness casualties&quot; will always sound worse, and I believe eventually people will come to realise this fact, and stop crushing things to begin with. 

What&#039;s the point in squashing them when they sound worse - which they always will, when replaygain is used ? QED !

Hope that helps ?

Ian</description>
		<content:encoded><![CDATA[<p>No, you&#8217;ve missed my point. Check out my blogs, you&#8217;ll find I have a pretty solid grasp of the &#8220;Loudness Wars&#8221; <img src='http://recordproduction.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  </p>
<p>Let me try again:</p>
<p>Because making things sound louder removes all the dynamics, when the replay levels are equalised, more dynamic material will sound better. Spotify and others equalise the replay loudness by default. </p>
<p>So the fact that the damage can&#8217;t be undone is the whole *point* &#8211; squashed &#8220;loudness casualties&#8221; will always sound worse, and I believe eventually people will come to realise this fact, and stop crushing things to begin with. </p>
<p>What&#8217;s the point in squashing them when they sound worse &#8211; which they always will, when replaygain is used ? QED !</p>
<p>Hope that helps ?</p>
<p>Ian</p>
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		<title>By: Adam</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-546</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Thu, 12 Aug 2010 14:18:02 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-546</guid>
		<description>I think you have missed the point of what the loudness war is about.
Yes everything is getting louder and louder. has been since the 80&#039;s and CDs but its the clipping and dynamic range that are considered the main aspects to the loudness war. the fact that you have to turn down your speakers is just an inconvenience.

With the volumes so high you lose the ability to have a wide dynamic range which obviously in turn causes a track to be at more-or-less the same volume regardless of whether its a quiet or loud section of the song.

Once a track has been recorded and bounced and is loud to the point of clipping there is NOTHING you can do about reclaiming the sound above the clipping unless you go back to the original recording and remove all of the make up gain and dynamic-range compression to return the track back to a dynamically versatile piece of music that is within the limits of peak volume. 

Normalization and limiting on Spotify is there purely for consumer convenience of not having to play around with their volume control constantly. The quality of the audio is going to remain just as bad because the peaks of the louder sounds are simply not there any more. you cant bring them back with technology.

I supose my point is even after reading your entire post you havn&#039;t mentioned a single thing that is actually relevant to the Loudness War so don&#039;t title an article something it is not about. Thank you.</description>
		<content:encoded><![CDATA[<p>I think you have missed the point of what the loudness war is about.<br />
Yes everything is getting louder and louder. has been since the 80&#8242;s and CDs but its the clipping and dynamic range that are considered the main aspects to the loudness war. the fact that you have to turn down your speakers is just an inconvenience.</p>
<p>With the volumes so high you lose the ability to have a wide dynamic range which obviously in turn causes a track to be at more-or-less the same volume regardless of whether its a quiet or loud section of the song.</p>
<p>Once a track has been recorded and bounced and is loud to the point of clipping there is NOTHING you can do about reclaiming the sound above the clipping unless you go back to the original recording and remove all of the make up gain and dynamic-range compression to return the track back to a dynamically versatile piece of music that is within the limits of peak volume. </p>
<p>Normalization and limiting on Spotify is there purely for consumer convenience of not having to play around with their volume control constantly. The quality of the audio is going to remain just as bad because the peaks of the louder sounds are simply not there any more. you cant bring them back with technology.</p>
<p>I supose my point is even after reading your entire post you havn&#8217;t mentioned a single thing that is actually relevant to the Loudness War so don&#8217;t title an article something it is not about. Thank you.</p>
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		<title>By: spotify ripper</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-451</link>
		<dc:creator>spotify ripper</dc:creator>
		<pubDate>Fri, 16 Jul 2010 10:19:31 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-451</guid>
		<description>i like spotify!</description>
		<content:encoded><![CDATA[<p>i like spotify!</p>
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		<title>By: Andy</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-360</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Sat, 29 May 2010 16:25:39 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-360</guid>
		<description>Music is saved!</description>
		<content:encoded><![CDATA[<p>Music is saved!</p>
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		<title>By: Music</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-167</link>
		<dc:creator>Music</dc:creator>
		<pubDate>Wed, 17 Feb 2010 11:49:46 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-167</guid>
		<description>Spotify is not available at my country...</description>
		<content:encoded><![CDATA[<p>Spotify is not available at my country&#8230;</p>
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		<title>By: Enigmafon Records</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-124</link>
		<dc:creator>Enigmafon Records</dc:creator>
		<pubDate>Mon, 01 Feb 2010 16:06:38 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-124</guid>
		<description>Hi Ian, 
I posted a series of articles i wrote about the future of radio / music, including some NYTimes references.
In them, i predict the rise of computerized internet music services like Pandora &amp; last.fm in the US (and Spotify in Europe) and the eventual demise of satellite radio and traditional human programmed radio.

Thanks
http://enigmafon.com/2009/05/07/the-future-of-radio/
http://enigmafon.com/2009/05/29/the-future-of-radio-part-2/
http://enigmafon.com/2009/06/08/the-future-of-radio-part-3/</description>
		<content:encoded><![CDATA[<p>Hi Ian,<br />
I posted a series of articles i wrote about the future of radio / music, including some NYTimes references.<br />
In them, i predict the rise of computerized internet music services like Pandora &amp; last.fm in the US (and Spotify in Europe) and the eventual demise of satellite radio and traditional human programmed radio.</p>
<p>Thanks<br />
<a href="http://enigmafon.com/2009/05/07/the-future-of-radio/" rel="nofollow">http://enigmafon.com/2009/05/07/the-future-of-radio/</a><br />
<a href="http://enigmafon.com/2009/05/29/the-future-of-radio-part-2/" rel="nofollow">http://enigmafon.com/2009/05/29/the-future-of-radio-part-2/</a><br />
<a href="http://enigmafon.com/2009/06/08/the-future-of-radio-part-3/" rel="nofollow">http://enigmafon.com/2009/06/08/the-future-of-radio-part-3/</a></p>
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		<title>By: Ian Shepherd</title>
		<link>http://recordproduction.com/blog/2009/10/how-spotify-will-end-the-loudness-wars/comment-page-1/#comment-120</link>
		<dc:creator>Ian Shepherd</dc:creator>
		<pubDate>Mon, 25 Jan 2010 23:52:40 +0000</pubDate>
		<guid isPermaLink="false">http://recordproduction.com/blog/?p=272#comment-120</guid>
		<description>@VIOZ Oops, sorry - not deliberate, honest !

I don&#039;t think there is any kind of consistent attempt to re-master music louder for online use - most record companies couldn&#039;t organise a pea soup in a brewery, in my experience !

More seriously, I think it &lt;strong&gt;is&lt;/strong&gt; true that if music is re-mastered today, it is pretty much guaranteed to be louder - but this isn&#039;t necessarily a bad thing. It&#039;s quite possible (and desirable) to get a CD to a higher average level than a straight transfer from analogue tape, without any detrimental audio effects. 

And, you ca get it quite a bit louder than that and have it sound good. Personally I believe every piece of music has it&#039;s loudness &quot;sweet spot&quot; - where it sounds great. Go much louder and it suffers, stay too quiet and it doesn&#039;t reach it&#039;s potential to sound great on the widest range of equipment and listening environments.

As far as Spotify goes, they are just using CDs as sources, and if you disable the normalisation feature there&#039;s a wide range of levels present, in all genres.

Does that help ?

Ian</description>
		<content:encoded><![CDATA[<p>@VIOZ Oops, sorry &#8211; not deliberate, honest !</p>
<p>I don&#8217;t think there is any kind of consistent attempt to re-master music louder for online use &#8211; most record companies couldn&#8217;t organise a pea soup in a brewery, in my experience !</p>
<p>More seriously, I think it <strong>is</strong> true that if music is re-mastered today, it is pretty much guaranteed to be louder &#8211; but this isn&#8217;t necessarily a bad thing. It&#8217;s quite possible (and desirable) to get a CD to a higher average level than a straight transfer from analogue tape, without any detrimental audio effects. </p>
<p>And, you ca get it quite a bit louder than that and have it sound good. Personally I believe every piece of music has it&#8217;s loudness &#8220;sweet spot&#8221; &#8211; where it sounds great. Go much louder and it suffers, stay too quiet and it doesn&#8217;t reach it&#8217;s potential to sound great on the widest range of equipment and listening environments.</p>
<p>As far as Spotify goes, they are just using CDs as sources, and if you disable the normalisation feature there&#8217;s a wide range of levels present, in all genres.</p>
<p>Does that help ?</p>
<p>Ian</p>
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