record producer fran ashcroft talks on the blog about recording

Snap, Crackle, Pop!

There is one simple aim when mastering -  make it sound like a record.

I’ve been working on a new single for a very well known, iconic 1960s band. The A side is a new live recording, and the B a hitherto unreleased track from many years ago, taken from an acetate.

For you younger readers, acetates were one off, one sided vinyl test pressings, with a very limited life; after a few plays, the thin plastic outer layer began to wear out,and the record got very scratchy and crackly.  This particular acetate has had its share of plays over the years, and before I even heard it, I knew I wouldn’t be able to restore it completely. No matter – the song is great, the performance full of energy, and the recording itself very well made. It’s the kind of track an A&R would hear and sign the band on the spot – that’s how good.

What struck me as I listened, was how the crackles and static and noise added a very distinct sense of time and place and atmosphere that would not be at all evident in an antiseptically clean, overly enhanced digitised remaster. This is certainly not true of most things dug up from the vaults….and it set me thinking; how best to reconcile this with the newly recorded A side song, when there’s such a huge sonic divide between them? How best to convey a sense of continuity and purpose between the band then and now?

It was obvious, and completely contrary to the precepts of mastering: -  add crackles and pops and scratches and static and noise to the CLEAN track! So I looped up some vinyl gubbins from the disc, shoved it onto the new song, and what do you know – it sounds like a record!

This is the kind of conceptually sound ,if technically insane idea which I come up with from time to time, and hope to get away with. I liked it, at any rate. However, the label told me that the single is a prequel for a new live album – so promotionally it’s ,er, not exactly ideal….

But I’m going to send them the scratchy one anyway!

 

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record producer fran ashcroft talks on the blog about recording

My first serious recording session was at 10cc’s Strawberry Studios in grimy old Stockport, at the tender age of 18. It was the first state of the art regional UK studio with a buzz about it that wasn’t a ground loop.

The band had a couple of hits – Rubber Bullets and Donna  – they were on the up and up. So I was surprised to walk in and see Eric Stewart manning reception, and Graham Gouldman showing us around. I didn’t think pop stars did that sort of thing.

This session was just demos – for Robert Stigwood, where the money was rolling in like I don’t know what…the A&R guy fancied himself as a producer, with his gold plated, all expenses paid trip Up North. He was under the impression I had a band, but the reality was I just wheeled in an odd local musician or three for one mic recordings in my front room, so I turned up armed with only my guitar, a drummer who looked about 12, and two teenage convent girls who played cellos. Interesting line up, eh?

None of us had ever used headphones before – much less iso booths, and I’d never actually overdubbed anything in my life, other than with a weird two-track arrangement cobbled together on my mono recorder, which necessitated monitoring through a tiny earpiece as used with old fashioned hearing aids. But one copes. The unexpected thing was being asked to do bass parts. I didn’t own a bass, or even knew anyone who had one, and bass lines were a complete mystery to me at the time. They said, just play some low notes on the 6 string, and we’ll sort it. But I don’t think they did!

This tale would not be complete without mention of my roadie for the day – Preston legend Mick Mather, he of frighteningly green teeth and national health specs held together with elastoplast, an unkempt gentle giant always willing to lend a helping hand – he could carry two 4 x 12s at once. Meeting him again 35 years on, he hadn’t changed a bit, though the teeth had been fixed. There was something of a reverse Dorian Gray about that…

Anyhow, back to the story. No record deal transpired from the recordings – but there was a publishing contract as a consolation prize, with sessions at London’s Gooseberry Studios (no relation!). Gooseberry was a demo studio, but with a brilliant Ampex 2″ 16 track, great mics and a lovely baby grand. The downside was a dreadful drum booth (literally,”can you play without cymbals?”) and fiberglass insulation stapled all over the walls and ceiling, much of which was loose and falling off.

By this time I had acquired a bass AND a drum kit, and rehearsed relentlessly, determined to make a real record in the alotted time, not the demos they expected. I did 3 songs start to finish in a day, doing all the dubs myself; everything was first take. It had to be. But the preparation paid off, and the tracks were deemed worthy of mixing at Abbey Road….

Subsequently, my publishers were instrumental in putting together my first major record deal.

That’s what effective pre production can do, people!

fran ashcroft retro advert

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record producer fran ashcroft talks on the blog about recording

Bye Bye CD - I Was Never That Keen On You Anyway
Fran Ashcroft

2012, oh bugger.

Happy New Year – austerity, unrelenting misery, and the Olympic Games vs. Big Bag Of Cash. Only you, dear reader, can decide.

Major labels – at least those in the USA – plan to abandon the CD format by the end of this year and replace it with download/stream-only releases via iTunes and related music services. The only CD formats left will be largely limited/special editions, which will of course not be available for every artist. The distribution of the remaining CD releases will be primarily Amazon (oh, fantastic), and I expect Wal-Mart and one or two others, to continue selling greatest hits and other types of compilations.

And the UK? That leaves Asda and Tesco I suppose – who already carry precisely the kind of range that will remain after CDs get the chop.

Does this mean every artist will end up a one hit wonder? Sure, it makes short term financial sense for the majors to marshal all their resources into the “hit”. But – and it’s a big but; if CDs are extinct, the album is likely to die with it, or at the very least lose its conceptual value – it already has to a large extent.  Will download buyers be forced to buy a bundle of 10 tracks if they want more than just the hit single? I’m guessing not – at least for “emerging” artists. The labels will want every penny they can get, as fast as they can…and it’s easy to imagine most fans either opting for a download of the 3 strongest songs, or resenting the price of a bundle deal and leaving it alone altogether – thus marginalising revenue into a downward spiral and making it even harder for a substantial new artist to break through.

One-hit-wonders-only rosters are not sustainable; the overheads are simply too high; which leaves really no significant place for the majors if current policies continue. It’s been a magnificent display of shooting themselves in the foot time and time again since the emergence of internet music, and it looks like Dinosaur Time for them from where I’m standing.

As for indies – they’re already getting it whittled down to download or vinyl. If there’s a durable future at all for new music, it undoubtedly lies with the artists themselves and the cottage industry labels and networks who support them – and as a producer, that’s where I’ve been headed for some time.

Formats may come and go, but some things never change; you still need great songs, and artists with enough drive, ambition and commitment to make them happen.

And by the way, you can forget about that Big Bag Of Cash…

fran ashcroft retro advert

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record producer fran ashcroft talks on the blog about recording

Ok, I hold my hands up – this might be considered a thinly disguised bit of PR for an upcoming release, but it’s probably the most fun recording I’ve been involved with this year, so what the hell:

Do Not Adjust Your Set – a 7″ EP featuring re-recordings of classic 60s and 70s TV themes, on the small but savvy Fruits de Mer label. The guys know their market so well, it’s likely to have already sold out by the time you read this – they are without doubt best example I can think of how to run an indie label in these changing times. Strong label identity, very consistent releases in a well chosen niche, self contained distribution, customer loyalty, excellent press releases and a nice black book of well targeted promo contacts.

And I quote:- “Fruits de Mer Records – possibly the world’s smallest vinyl-only psychedelia/progressive rock/acid-folk/krautrock/spacerock record label – classic and obscure tracks from the sixties and early seventies reinterpreted by brilliant new bands – and released on ludicrously-limited colour vinyl.”

Do not adjust your set

But let’s shift focus onto the recording – FdM sets out to prove nostalgia is what it used to be, with a bit of help from yours truly.

I was given pretty much carte blanche in choosing the artists and putting the EP together.  Novelty concept records,spoof ads and the like have always appealed to me in a twisted sort of way, ever since I heard a Goons album when I was 8 years old.  In fact the first recordings I ever made were daft adverts and sketches, on a little battery operated reel to reel with the most astounding wow and flutter there ever was.

So it was immensely enjoyable re-creating the ITV and BBC stings that open each side (and strangely gratifying to hear the BBC play your cover of their own time signal!).  The guys even let me design the back cover like a page from an old copy of the Radio Times… complete with naff black and white ads, the lot.  It doesn’t get much better than that.  Otherwise from a production standpoint, it was mainly a matter of offering direction, tweaking a mix here and there, then squeezing the six mastered tracks onto vinyl – “Robinson Crusoe”, “White Horses”,”The Sky At Night”, “Ace of Wands”, and the inevitable Gerry Andersonness of “Captain Scarlet” and “Fireball XL5″.  Yes, I know I’ve done a Gerry Anderson record before, but it was a looong time ago, and I still like puppets that sing.

Most producers do, don’t they?

http://www.fruitsdemerrecords.com/tvthemes.html

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record producer fran ashcroft talks on the blog about recording

Fran Ashcroft – Peeling Off Acker

Hi there boys and girls in Studioland!  The selection boxes are appearing in the shops, so we’ve got just the thing for your stocking this Xmas – sod Antares, just get the Paper Jamz Pro Microphone – it’s the hot toy this year. “Virtually anyone can sound like Justin Bieber or The Black-Eyed Peas”, oh boy, I can’t wait.

Yep, here it is folks, an autotune mic for only $29.99!  With four modes – Chorus, Harmony, Vibrato and Perfect Melody. I’ve been looking for a Perfect Melody for about 40 years, to be honest.  ”During a brief demonstration, the Perfect Pitch technology was remarkably effective, turning a teenage girl’s somewhat off-pitch and rather thin voice into a pleasant-sounding melody”.   At last my dreams have come true.

It’s a definite step up from the four string plastic guitar with a big sticker of Acker Bilk And His Jazzmen on it I had to settle for in 1963 because they hadn’t made Beatles ones yet. I had to peel off old Acker right away, I’m afraid.

 

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record producer fran ashcroft talks on the blog about recording

Fran Ashcroft – Going All Eleanor Rigby

I’m going all stream of consciousness this afternoon, after having the string parts from Eleanor Rigby running through my head since early this morning.  It’s masterly arrangement, especially in the subtlety of the last bar of the last verse (no, not the end of the song!), which resolves with a poignant finality – unsentimental,almost matter-of-fact, yet elegant, compassionate, heartfelt and uplifting. All in two seconds, on 4 track. That’s the way to do it.

The biggest challenge we face in this industry is putting the value back into music.  Not just simply finding clever marketing ploys to keep the pot boiling – the “give away the album because they’ll buy the T-shirt” philosophy…it’s more fundamental and far more challenging than that.  Truth is, the desire to own recorded music is entirely emotional – not a pragmatic two for one deal to save you money. The draw is part lifestyle, part nostalgia (what about that crap TV advertised compilation covering old Hollywood stuff?!!  Worst thing since the Eastenders Wartime Singalong album – Mea Culpa), part aspirational, and partly a visceral tug which touches the very core of a listener when they discover the grain of universal truth that only the best can deliver.  The epiphany of Highway 61 Revisited, Guernica, Strawberry Fields.  That’s how lasting art always connects, be it music, painting, writing, all that stuff.

Blame it on what you will, the old Art vs Commerce chestnut has a role to play in all of this…  if only for the strength an ambitious artist can gain by his own struggle with it.

Tell me, how much struggle is involved with your typical home recording set up?  Not much,I’m afraid.  Computers are ubiquitous, you can buy a mic in Poundland, and download the software for nowt.  Even if you don’t entirely understand the instructions, it’s not that demanding to get the thing working.  Not like when I were a lad (cue gruff Yorkshire accent) when we ‘ad to save up for years for a banjo or make our own out of old teabags….

A little bit of adversity sharpens one’s skills.  And having to dig into your pocket a little to buy a record makes it special – something of value, something worthwhile.  Not that I’m advocating putting up CD or download prices. The majors got it totally wrong when they adopted new pricing structures in the early internet days.  Had they reduced prices to a level the public felt reasonable instead of feeling ripped off (which they were) – the subsequent online disaster could in large part have been avoided, and we might not have been banished to the X Factor Phantom Zone we are currently in.

Where am I going with all this?  Simple; the value is in the quality of work we do, not its price.  Let it be a reminder if you’re not getting paid as much as you used to!

 

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