eccentric, the record production blog

A friend popped in for a chat today.

Bob is amongst the best studio maintenance techs in the business. For years he kept one of the top facilities in Europe running day and night, churning out hits with hardly a technical blip.  He can strip down an SSL and rebuild it blindfolded but prefers to do the job with his eyes open to make sure that he fits the right parts.  Now a freelance, his clients rely upon him to maintain gear that originally cost millions of pounds. In other words, he has the kind of skills that can’t be learnt in class or bluffed from books.

These days he’s lucky to earn as much in a week as a cowboy plumber nets in a day, swapping washers on a two-quid tap.

One of Bob’s regular clients recently demanded that he drop his hourly rate to the same as I pay my cleaner, cash in hand. Apparently the studio wasn’t pulling in much work.  Savings had to be made.  Of course, the studio owner (Mister Big) could have called London Electricity or British Telecom and demanded a price reduction.  ‘Cut your costs or I’ll go elsewhere – install a windmill and buy a couple of carrier pigeons’, – or,  he could have asked his landlord to slash the rent and requested the local council to reduce their charges.  Alternatively, he could increase the studio rates.

Fat chance.

When times get tough, it’s the little guys who get squeezed between monopoly suppliers and penny-pinching customers.  If something has to give, it’s invariably the staff.  So what if maintenance becomes an afterthought, investment goes on the backburner and the services of a skilled recording engineer are passed over in favour of a college intern prepared to do sessions for half a peanut and a glass of water?

The constant excuse is that nobody buys records any more.

Ever wondered why?  Have you listened to the dross being churned out by the industry these days?  I wouldn’t give most of it the time of day so I’m not surprised that nobody else does.  Remember, if it sounds like a turkey, squawks like a turkey and minges like a turkey, it probably is a turkey.

Meanwhile, we inhabit an industry where skilled recording engineers are being asked to provide their services for love, not money.  But as far as the mainstream industry is concerned, there’s less and less left for them to love.

We can only fight declining record sales by investing in our art, and that means maintaining production values by investing in facilities and talent.  Key to the future are the recording engineers and technicians who oil the wheels behind the desk.

Or in Bob’s case, under it.

Eccentric

 

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toscaHmm. “Turn the Internet OFF and save the Music”, how very perverse posting that on a music industry blog…

Okay, why the bold statement and call to arms to save us mortals? What is the impending doom that this Tosca bloke has seen that we are all missing? Has he had treatment by chaps in white coats and spent a while in a rubber room?  Nope.

This is all a bit nutty but stay with me on this. The internet has promised so much.   We now are a Global community, better able to understand other cultures, differing points of view, share our creativity and make us more educated. An enriching and wholesome, bar the obvious erotic stuff, place.  The library of the Universe, blah.

Okay, in many cases that’s all good stuff. We all know the good and bad, that’s all pretty obvious to the educated people reading my posts, of course.  What are the big downsides?  Well, all of that ‘understanding other cultures’ hasn’t stopped any conflicts has it?  What’s the big negative that is so overwhelmingly huge that means that we must flick the switch, turn off the SkyNet?

Creativity.

We are all becoming so linked in and tied in that it’s just a matter of time – if not already – that we are are monitored 24/7, everything we say and think will be there for various powers to use or exploit. Anyway, all that civil liberties stuff is only a part of my issue.  I don’t vote anyway so I don’t care.

The big issue for me is that we are now in a culture where everything that we craft, spend our time creating is all being stripped from us and taken. Have you noticed what’s happening to the music industry? What good did the internet really have for music? Really? OK, we can share ideas. We can collaberate with others but has the internet replaced the nasty big greedy record companies pittance royalty payment to the starving artist? No, the starving artist is now guaranteed to starve and most likely die out.

On this blog and many others you see people say adapt, change, go with the times. Find new ways to get new income streams. Others say that musicians will have to earn their income from playing gigs, the record is the promo/trailer etc. I think that the people who push these ideas are either greedy and want stuff for nothing or resent musicians and their creative/hedonistic lifestiles etc.

So, has iTunes paid you much for your work? Has Spotify earned you much? Doubt it. Someone I know said he was talking with someone who had had well over 250,000 Spotify plays and had barely made $10. Okay, you can say that it’s just like a broadcast but it’s not, it’s not.  You can go on anytime and listen to that track.  It’s not a broadcast.  Chris Evans playing a record on the BBC is a broadcast.

Look at journalism.  The same is happening there.  Hardly any print is selling as people go online. Newspapers try to run an online version of the print media but no one is willing to pay.  Journalists get sacked.  The quality of the media declines.  People in power are not held to account.  Society goes downhill….  This is the kind of thing that the internet has done for us.

Anyway, that’s my rant. Let’s go back to making great records. Let’s try to make the best records that we can make. Let’s try to create something new, original and moving, something that people want to own.  >> Cue sound effect of needle scratching vinyl…. <<   Err, who exactly is going to pay for us to make great records now?  That guy in the studio who spent 15 years learning how to make the best sounding recordings and mixes isn’t getting paid?  The guy who built that studio and put the best gear in, made the vibe great so that the band could make great records ‘aint going to get paid?

I bet that’s got you foaming at the mouth. Come on, let’s hear your opinions…  Oh, will you flip the off switch on your way out?

Tosca