eccentric, the record production blog

A friend popped in for a chat today.

Bob is amongst the best studio maintenance techs in the business. For years he kept one of the top facilities in Europe running day and night, churning out hits with hardly a technical blip.  He can strip down an SSL and rebuild it blindfolded but prefers to do the job with his eyes open to make sure that he fits the right parts.  Now a freelance, his clients rely upon him to maintain gear that originally cost millions of pounds. In other words, he has the kind of skills that can’t be learnt in class or bluffed from books.

These days he’s lucky to earn as much in a week as a cowboy plumber nets in a day, swapping washers on a two-quid tap.

One of Bob’s regular clients recently demanded that he drop his hourly rate to the same as I pay my cleaner, cash in hand. Apparently the studio wasn’t pulling in much work.  Savings had to be made.  Of course, the studio owner (Mister Big) could have called London Electricity or British Telecom and demanded a price reduction.  ‘Cut your costs or I’ll go elsewhere – install a windmill and buy a couple of carrier pigeons’, – or,  he could have asked his landlord to slash the rent and requested the local council to reduce their charges.  Alternatively, he could increase the studio rates.

Fat chance.

When times get tough, it’s the little guys who get squeezed between monopoly suppliers and penny-pinching customers.  If something has to give, it’s invariably the staff.  So what if maintenance becomes an afterthought, investment goes on the backburner and the services of a skilled recording engineer are passed over in favour of a college intern prepared to do sessions for half a peanut and a glass of water?

The constant excuse is that nobody buys records any more.

Ever wondered why?  Have you listened to the dross being churned out by the industry these days?  I wouldn’t give most of it the time of day so I’m not surprised that nobody else does.  Remember, if it sounds like a turkey, squawks like a turkey and minges like a turkey, it probably is a turkey.

Meanwhile, we inhabit an industry where skilled recording engineers are being asked to provide their services for love, not money.  But as far as the mainstream industry is concerned, there’s less and less left for them to love.

We can only fight declining record sales by investing in our art, and that means maintaining production values by investing in facilities and talent.  Key to the future are the recording engineers and technicians who oil the wheels behind the desk.

Or in Bob’s case, under it.

Eccentric

 

Follow Eccentric every week here on the RP/Blog


 

Can an old dog learn new tricks?

 

I was first credited on a chart album in 1981, Roy Harper’s ‘Work Of Heart’. Thirty years later, my name continues to crop up on the occasional release, most recently in the small print on albums by Nerina Pallot and Kate Bush.

Of course, I am not worthy but I’m nevertheless honoured to be mentioned in the same breath as such talented artists. Don’t get me wrong. I’m not complaining. Far from it. I’ll gladly take the credit when it’s offered even if it isn’t strictly due.

I was an innocent abroad when a series of accidents tossed me into the Executive Producer’s chair with Roy. I could not have been more naïve. The task seemed simple – oversee the writing of an album’s worth of stonking songs, demo them to cut the crap, seek out great musicians, routine, arrange and pre produce, enlist the services of talented producers and engineers (in this case John Leckie and David Lord), book studios and accommodation and…bingo, slam down the tracks and mix. Oh, and incidental to the main event, I had to raise the dosh, organise the artist’s label, sort out distribution and sponsorship (fifty grand from Maxell tapes), get the product into the stores and have the record voted album of the year (in Music Week and The Sunday Times). Simple, logical, obvious. Common sense.

Despite three decades of technological innovation, these creative principles remain the same…make a damned good album, market it well, get it in the shops (or online) and it’ll sell. A, B, C, with a smidgeon of D, E and F thrown in for good measure.

Why, then, does the process of recording and production still fascinate me so much?

Because we live in different musical times. New challenges confront us daily.

More of which anon…

Eccentric

 

Follow Eccentric every week here on the RP/Blog

 
record producer fran ashcroft

record producer fran ashcroft talks about recording studios and equipmentTosspot Digital Recording
By Fran Ashcroft

There are two bands I’ve been in discussions with lately. Both are doing well – one on the verge of major things – and have digital home recordings set ups. They’ve not made a bad start of making their own records. Sonically acceptable for the most part, decent vocals too, and I’m sure they’ve spent hour upon hour mouse twiddling to get the results they have.

One band would like me to remix/remodel some of their tracks, but I know they don’t really want to be “produced”. They just want something damn good to secure their deal, after which I’m certain my services would no longer be required; either they’d dump me, or the label would want to assert their own producer preference. I can just smell it.

Band number two is having trouble telling the difference between a producer and an engineer, saying quite matter of factly that they’d like to be “produced” for tracking, then take the multitracks away to mix themselves. Don’t think so, guys!

But here’s the real issue – home recording software has given them a superficially “produced” sound, but it doesn’t hold up to scrutiny because neither band has the insight or experience to make their records effective. It’s all very well to be nice and neat, tempo tidy, and tracked up to the hilt, but without enough sustainable musical interest you won’t make a punter hand over his hard earned dosh. Lack of understanding of the basic mechanics of songwriting and arranging mean that hook lines are seldom recognised or properly placed, and even simple things like short, arresting intros are elusive. If you don’t have the skill or knowledge even to fix problems that are self evident, you’re in for an uphill struggle.

This really comes back to that old chestnut, “what does a producer do?”

Fix the above, for a start.

Fran Ashcroft’s website

 

SORRY – FULLY BOOKED  -  THE NEXT ONE IS COMING SOON!

record producer sean genockey at modern world studios uk

Recordproduction.com would like to invite you to a unique 2 Day Production Master Class with Sean Genockey on the 27th & 28th March at Modern World Studios, UK, featuring the exciting new band Robot Disaster.

The key aspects of the recording process will be covered including pre-production and session planning, studio set-up for tracking, mic placement, overdubs, mixing (both in-the box & using an SSL Duality desk), delivery, and archiving. This will also include effective use of studio tools: microphones, analogue & digital equipment, outboard effects and plug-ins, plus detailed stereo & multichannel mixing techniques. In other words, an entire recording and mixing session, from start to finish, with one of the UK’s leading recording specialists.

Sean (Genockey) cut his teeth as guitarist with critically acclaimed band Moke and as well as being an expert musician and songwriter, has gone on to engineer, mix and produce for the Manic Street Preachers, Suede, Starsailor, Kula Shaker, Baddies, Tom McRae and Iko, and is currently mixing the new Futureheads album.

Itinerary

The Master Class will cover 6 sessions and accommodation and catering will be included in the rate.

Saturday 27th March 2010

10:00 AM   Continental breakfast, Registration, Welcome & Orientation
10:30 AM – 1:00 PM   Morning Sessions
1:00 PM – 2:00 PM   Lunch Break and Group Discussions
2:00 PM – 6:00 PM   Afternoon Sessions
6:00 PM   Group Discussion followed by dinner
8:00 PM close

Sunday 28th March

10:00 AM   Continental breakfast, Welcome & Orientation Day Two
10:30 AM – 1:00 PM   Morning Sessions
1:00 PM – 2:00 PM   Lunch Break and Group Discussions
2:00 PM – 6:00 PM   Afternoon Sessions
6:00 PM   Group Discussion, Photos,
7:00 PM Close

Accommodation on the 27th March will be at Modern World Studios Apartment adjacent to the studio. If additional accommodation is required on the 26th or the 28th, a small additional charge will be required, and notice must be given in order to ensure availability!

The master class will be open to all, but please note delegate numbers will be strictly limited in order to get the best out of this amazing opportunity. If you are a studio owner, engineer, producer or recording musician, are studying audio engineering, or simply interested to find out more about recording and mixing, then this will be a unique opportunity to study the workings in a world-class facility under the tutelage of one of the most in demand new producers around. We have aimed to keep the charge to a minimum and will be offering the two day seminar, all accommodation and catering for £425 ex vat. This covers the cost of studio, accommodation, meals, artist fees, producer fees etc.

A video of the 2 day course plus a selection of photographs will be supplied to people that attend as a record of their weekend at no cost.

Reserve your place quickly as demand will be high. Please contact info@modernworldstudios.com to make sure that you’re not going to miss out!

- For a video tour of Modern World Studios please click here
- For a full bio on Sean please click here
- For more info on the band Robot Disaster please click here

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