record producer fran ashcroft talks on the blog about recording

Is The Record Producer Dead?

Some people say we have been superseded by the Macbook, apparently all that is needed anymore to make a record. Whilst I applaud the capability of artists to record themselves independently of record company financing and interference, the article missed the point; it assumed that as long as you had the gear, you didn’t really need anything else. An easy enough mistake when you don’t understand what a producer does. But – IT’S NOT ABOUT THE EQUIPMENT, GUYS!!

The technical act of recording is NOT producing in itself. Record production encompasses the whole deal – from artist development to song to arrangement to studio to recording techniques to performance to mixing to mastering to marketing and often beyond…. knowing what’s the right thing to do at any given time during the process. Or at least giving the impression that you do.

record producer's contraption - the nullatron

Though it may be a thorny subject to some, the Home Studio Explosion is not something I have a problem with …I would have been first on the block for that when I started out. But what is overlooked – that equipment manufacturers hope you don’t realise – is that gear is no substitute for experience, and simply can’t fix everything. In fact, often the opposite is true when the marketplace urges you to buy the new Best Thing Ever which will miraculously bring those amateur recordings up to a stunningly pro standard.

Do note: The Best Thing Ever in those circumstances is to hire a producer…

But “what does a producer DO?”

Everything that DIDN’T occur to you.

Not dead yet, chaps….

 

Visit Fran Ashcroft’s website

 

record producer fran ashcroft talks on the blog about recording

Fran Ashcroft – Going All Eleanor Rigby

I’m going all stream of consciousness this afternoon, after having the string parts from Eleanor Rigby running through my head since early this morning.  It’s masterly arrangement, especially in the subtlety of the last bar of the last verse (no, not the end of the song!), which resolves with a poignant finality – unsentimental,almost matter-of-fact, yet elegant, compassionate, heartfelt and uplifting. All in two seconds, on 4 track. That’s the way to do it.

The biggest challenge we face in this industry is putting the value back into music.  Not just simply finding clever marketing ploys to keep the pot boiling – the “give away the album because they’ll buy the T-shirt” philosophy…it’s more fundamental and far more challenging than that.  Truth is, the desire to own recorded music is entirely emotional – not a pragmatic two for one deal to save you money. The draw is part lifestyle, part nostalgia (what about that crap TV advertised compilation covering old Hollywood stuff?!!  Worst thing since the Eastenders Wartime Singalong album – Mea Culpa), part aspirational, and partly a visceral tug which touches the very core of a listener when they discover the grain of universal truth that only the best can deliver.  The epiphany of Highway 61 Revisited, Guernica, Strawberry Fields.  That’s how lasting art always connects, be it music, painting, writing, all that stuff.

Blame it on what you will, the old Art vs Commerce chestnut has a role to play in all of this…  if only for the strength an ambitious artist can gain by his own struggle with it.

Tell me, how much struggle is involved with your typical home recording set up?  Not much,I’m afraid.  Computers are ubiquitous, you can buy a mic in Poundland, and download the software for nowt.  Even if you don’t entirely understand the instructions, it’s not that demanding to get the thing working.  Not like when I were a lad (cue gruff Yorkshire accent) when we ‘ad to save up for years for a banjo or make our own out of old teabags….

A little bit of adversity sharpens one’s skills.  And having to dig into your pocket a little to buy a record makes it special – something of value, something worthwhile.  Not that I’m advocating putting up CD or download prices. The majors got it totally wrong when they adopted new pricing structures in the early internet days.  Had they reduced prices to a level the public felt reasonable instead of feeling ripped off (which they were) – the subsequent online disaster could in large part have been avoided, and we might not have been banished to the X Factor Phantom Zone we are currently in.

Where am I going with all this?  Simple; the value is in the quality of work we do, not its price.  Let it be a reminder if you’re not getting paid as much as you used to!

 

Visit Fran Ashcroft’s website

 

George Shilling visited Danton Supple with the camera crew on a sunny day in August 2011 to find out how he has got on since our last feature with him over five years ago. In that time Danton has gone on to produce some mega massive smash hit albums for artists such as Cold Play and we think that this is proof that being featured here on RecordProduction.com is good for business :-)

Click HERE to watch the video 

dimitri tikovoi record producer in his recording studio london uk

Click HERE to watch the video

 Danton continues to build upon the success of his production and mix work with COLDPLAY and has recently set up his own mix room in the Battery Building where he has been mixing albums for SOULSAVERS, album tracks for IAN BROWN’s finest album to date ‘My Way’ and NATALIE IMBRUGLIAs latest long player. Danton also mixed AMY MACDONALD’s second album ‘A Curious Thing’ (A-listed at BBC Radio 2) as well as producing a solo album for Fightstar frontman, CHARLIE SIMPSON and an album by new artist THE GADSENS.

Special thanks to Danton and everyone at 140dB for their help in making this feature possible and to George Shilling for asking all of the questions!

Browse our Gallery of Danton Supple Photos that we took

 

George Shilling visited Yoad Nevo with the camera crew in to find out about his carrer in programming, record production and his work with Waves creating new ‘plug-in’s’ at Nevo Sound Studios.

Watch Yoad in our exclusive video that runs 35 minutes – Click here to view.

record producer yoad nevo pictured at nevo sound recording studios london
Nevo Sound owner Yoad Nevo is an in-demand Producer, Mixer and Mastering Engineer with 25 years of impressive credits and credentials to his name, including work on albums from Pet Shop Boys to Duran Duran, Girls Aloud, Sugababes, Bryan Adams and many more.

For the past fifteen years Yoad has also been working for pro-audio leaders Waves Audio as a Senior Consultant and Plugin Designer, where he developed several registered patents in the field of digital signal processing, including Real Time Convolution and Stereo to Surround Algorithms, and has written the popular book ‘Hit Record’ (distributed by Hal Leonard worldwide).

Find out more by watching the video:  Click here to view.

 

dimitri tikovoi record producer in his recording studio london uk

George Shilling visited Parisian born and classically trained Dimitri Tikovoi with the camera crew to talk with Dimitri who has recently produced records for Rosie Oddie fronted band Oddysey and a beautifully crafted sonic masterpeice for The Irrepressibles.
Dimitri also recently produced tracks for The Young Knives and The Pangs. Apart from putting the finishing touches to his own very solo project Trash Palace, Dimitri is currently writing with Spanish diva Lantana, Sophie Ellis Bextor, new tracks for the face of Maxfactor Maya of Soho Dollsand the incredibly talented and new Atlantic signing Charli XCX.
Recently Dimitri has written with Maximals, Placebo and is currently co-writing and producing an album for Nicola Roberts of Girls Aloud. This video is copyright, please don’t copy or re-upload to other sites. To view you’ll need Quick Time installed and a fast internet connection.
 

We have wanted to interview Simon Efemey for years and at long last caught up with him at the lovely Chapel Studios in Lincolnshire.  The video runs for 10 minutes and you will need to have Quick Time installed and a fast web connection.

Click here to watch the video

rock record producer simon efemey video interview